THE COLLECTIVE STRATEGY APPROACH
At the heart of our work is The Collective Strategy Approach—a human-first philosophy that sees organisations not as machines to align, but as living systems shaped by story, culture, relationships, and hidden dynamics.
We help organisations surface what’s stuck, unlock cohesion in their teams, and bring strategy to life—not as a static plan, but as a shared movement that people can actually feel, believe in, and act on.
We work at the intersection of storytelling, creativity, and systemic awareness to remove the real barriers that hold organisations back. Together, we build shared understanding, spark meaningful change, and create strategy that resonates deeply—emotionally, culturally, and practically.
Strategy isn’t about alignment. It’s about cohesion.
We activate strategy through immersive experiences, reimagined rituals, and practical tools that shift behaviour, space, and everyday decision-making.
This isn’t a new method. It’s an ancient truth.
We draw on five timeless principles that have shaped human groups for millennia—story, creativity, ritual, relationship, and purposeful action—to bring strategy back to life.
Akzo Nobel
FIVE HUMAN PRINCIPLES
Why do most strategies fail and change programme change nothing? Because we still treat organisations like machines — and people like components.
But humans don’t run on alignment workshops and status reports. We run on story, symbol, belonging, purpose, and trust. For thousands of years, we’ve self-organised, adapted, and thrived — not through plans, but through patterns. Maybe its time to ditch the 1925 mindset and go back to the way we have always done things.
These are the five timeless human forces behind every tribe, movement, and meaningful change.
Story & Symbol
The shared truth. The form meaning takes.
Words, images, artefacts, myths.
Without story, action is random.
Without symbol, story doesn’t stick.
Rituals & Rhythm
Meals, meetings, greetings, silence — rituals help us remember what matters.
Rhythm helps us feel it over time.
Without ritual, there’s no culture.
Without rhythm, there’s no flow.
Belonging & Place
Who’s in? Where do I fit? What’s my role?
Belonging isn’t a value. It’s a need.
Place isn’t hierarchy. It’s order.
When either breaks, strategy stalls.
Direction & Purpose
The visible behaviour. The movement that matters.
Not just motion — shared direction.
Without purpose, action is noise.
Without direction, purpose is lost.
Holding the Circle
The invisible container. The unspoken work.
Not just safety — attention, presence, reciprocity.
Without trust, story fractures.
Without the circle, everything leaks.
Intertrust
SIX CLIENT BENEFITS
Real Strategy That Works
We surface and remove the hidden human dynamics that quietly block momentum.
Cohesion Over Alignment
We help your teams move as one, through shared understanding and cultural coherence
Deeper Engagement
We make strategy live in your people—not just your slide decks.
Less Friction, More Flow
We design emotionally resonant strategy—through story, language, visuals, and rituals.
Disruption With Depth
We help you challenge the way strategy’s always been done—and make it meaningful.
Transformation That Lasts
Our approach draws on timeless principles that create change that sticks.
